IT Seen as Revenue Generator
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The Economist Intelligence Unit and Cap Gemini have released a study called Mission Accepted: IT as a Revenue Generator. The quick summary: |
Corporate leaders expect IT's core mission in the business to expand from cost-cutting to enabling revenue generation within a short period of time. Most IT leaders accept the challenge... it means above all improving the customer experience and helping develop new products and services.
Improving customer service was also the No. 1 business priority for IT organizations in our own January Future of IT study.
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