Burdens of Business Blogging
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Blogging can drive traffic and revenue to your business, but the payoff might not be immediate. |
Blogging is "worth it, but you definitely need patience," Allison Nazarian, president and founder of Get It In Writing, a marketing-copywriting firm, told The Wall Street Journal.
The firm's Web site draws as many as 150,000 unique visitors a month, up from about 100 before the blog, according to The Journal's story.
All that new traffic didn't convert to more sales immediately. In fact, the site's unexpected popularity created a financial drain. "We ended up having to upgrade our Web site's hosting plan so it could accommodate that level of traffic," she told the newspaper.
But the blogging is beginning to pay off, with one-quarter of new prospects attributed to the Web site. And, according to the report, sales have risen by nearly 20 percent since the beginning of the year.
