Tuesday, December 09, 2008 10:49 AM/EST
"Message drives money and triggers mobilization. Devoid of a compelling message to spur their use, the most advanced web tools will lie fallow. The impetus to use technology is always external to the technology; the impulse to connect and contribute...
Friday, November 21, 2008 11:54 AM/EST
"President-elect Barack Obama's 3 million campaign volunteers got re-enlistment notices this week." Here's a look at the agenda. Related: [Organizing guru Marshall] Ganz makes three really important points: The first is that we've never had a president enter office...
Tuesday, November 11, 2008 2:42 PM/EST
"The President of the United States should build [an email] list and he should use it to talk to the American people when he wants their feedback or even doesn't want to interrupt their soap operas. That alone would bring...
Monday, November 10, 2008 10:45 AM/EST
Joe Trippi told us before the election that a superior ground game could be worth 2-3% at the polls to a presidential campaign. TechPresident's Nancy Scola called that estimate "more art than science," which seemed fair enough at the time....
Friday, November 07, 2008 12:38 PM/EST
The manifesto for an RNC tech strategy I mentioned this morning follows a call by one of its signatories, Patrick Ruffini, for a new conservative blogosphere: Most conservative blogs are still stuck in 2003 -- both in terms of the...
Friday, November 07, 2008 9:18 AM/EST
The Obama transition team launches a website, Change.gov: "Throughout the Presidential Transition Project, this website will be your source for the latest news, events, and announcements so that you can follow the setting up of the Obama Administration. And just...
Wednesday, November 05, 2008 8:31 AM/EST
Barack Obama was elected for many reasons, but it seems clear that his campaign organization played an important role in his victory, and in some places perhaps a decisive one. That campaign organization was enabled to a great degree by...
Monday, November 03, 2008 11:52 AM/EST
"For many viewers, the 2008 election has become a kind of hybrid in which the dividing line between online and off, broadcast and cable, pop culture and civic culture, has been all but obliterated." Interesting article here. The crux of...
Wednesday, October 22, 2008 11:13 AM/EST
Micah Sifry says a comparison of the Obama and McCain ground-game apps shows "a lopsided battle in their voter contact operations...Obama's tool is much more deeply embedded in the ecology of the internet than McCain's, by a factor of...
Tuesday, October 14, 2008 3:07 PM/EST
Next-gen strategy of the day: The Obama campaign is advertising in the Xbox 360 racing game Burnout Paradise. Says game-maker Electronic Arts, "Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots...