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The Internet CampaignDecember 9, 2008
Tuesday, December 09, 2008 10:49 AM/EST
Deconstructing the Internet Election"Message drives money and triggers mobilization. Devoid of a compelling message to spur their use, the most advanced web tools will lie fallow. The impetus to use technology is always external to the technology; the impulse to connect and contribute... November 21, 2008
Friday, November 21, 2008 11:54 AM/EST
The Internet-powered Presidency"President-elect Barack Obama's 3 million campaign volunteers got re-enlistment notices this week." Here's a look at the agenda. Related: [Organizing guru Marshall] Ganz makes three really important points: The first is that we've never had a president enter office... November 11, 2008
Tuesday, November 11, 2008 2:42 PM/EST
Post-Campaign Online Strategy"The President of the United States should build [an email] list and he should use it to talk to the American people when he wants their feedback or even doesn't want to interrupt their soap operas. That alone would bring... November 10, 2008
Monday, November 10, 2008 10:45 AM/EST
Science Backs Up Campaign ArtJoe Trippi told us before the election that a superior ground game could be worth 2-3% at the polls to a presidential campaign. TechPresident's Nancy Scola called that estimate "more art than science," which seemed fair enough at the time.... November 7, 2008
Friday, November 07, 2008 12:38 PM/EST
Building a Republican Machine OnlineThe manifesto for an RNC tech strategy I mentioned this morning follows a call by one of its signatories, Patrick Ruffini, for a new conservative blogosphere: Most conservative blogs are still stuck in 2003 -- both in terms of the...
Friday, November 07, 2008 9:18 AM/EST
Internet Governance, Internet PoliticsThe Obama transition team launches a website, Change.gov: "Throughout the Presidential Transition Project, this website will be your source for the latest news, events, and announcements so that you can follow the setting up of the Obama Administration. And just... November 5, 2008
Wednesday, November 05, 2008 8:31 AM/EST
The First Internet CampaignBarack Obama was elected for many reasons, but it seems clear that his campaign organization played an important role in his victory, and in some places perhaps a decisive one. That campaign organization was enabled to a great degree by... November 3, 2008
Monday, November 03, 2008 11:52 AM/EST
The First Internet Campaign"For many viewers, the 2008 election has become a kind of hybrid in which the dividing line between online and off, broadcast and cable, pop culture and civic culture, has been all but obliterated." Interesting article here. The crux of... October 22, 2008
Wednesday, October 22, 2008 11:13 AM/EST
Grading the Ground GamesMicah Sifry says a comparison of the Obama and McCain ground-game apps shows "a lopsided battle in their voter contact operations...Obama's tool is much more deeply embedded in the ecology of the internet than McCain's, by a factor of... October 14, 2008
Tuesday, October 14, 2008 3:07 PM/EST
Advertising Where the Eyeballs AreNext-gen strategy of the day: The Obama campaign is advertising in the Xbox 360 racing game Burnout Paradise. Says game-maker Electronic Arts, "Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots...
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