The Obama campaign texted me about Biden as veep at 3:10 AM on Saturday, after the news had been published by the conventional press and after my bedtime, too. Some folks still hadn't gotten the text by dawn. So from breaking-news standpoint, the txt campaign was kind of a dud -- but that was never really the point.

From a getting txt addresses into a database point of view, it was a big win. Let's see how the campaign leverages that mobile contact info in the weeks ahead.