Know It All Ziff Davis Enterprise
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Monday, August 04, 2008 11:31 AM/EST

Link Blogging vs Summary Blogging


Peter Kim at Social Media Today takes a look at the McKinsey Enterprise 2.0 study we discussed last week.

Kim goes a bit more in-depth than I did in summarizing the report -- I provided a link to the report itself, along with a fly-over view. My idea is that anyone interested enough to read a relatively long summary will click through to read the summary in the actual report. That's how this blog rolls: I favor a link-and-blurb style, saving longer posts for original reporting and analysis.

But I'm sure Kim's method adds value for other readers. It's a big web, with room for a lot of cat-skinning techniques. I'm getting some good info from the SMT site, and have been poking around its French edition, too.

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