A Know It All/CIO Insight world exclusive for all media: I think there's some sort of new phone or something coming to market. Remember, you heard it here first. (Almost.)

For serious, the spiffy new iPhone continues the maturation of mobile computing, and as we've noted often, that has big implications for the enterprise.

But this Beatles-at-Shea excitement over a device also says something profound about American culture -- our consumerism, gadget-lust, need to connect, brand-consciousness, status-seeking, and appreciation of genuinely good design and functionality.

Yeah, I want one, too.