J&J's Social Media Headache
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The woman in the video is part of the backlash against this ad, which is annoying for its self-conscious attempt at hipness but -- to this father of two, at least -- unobjectionable for pointing out that toting a little puke machine is physically-demanding work.
But who cares what I think? It's not my momchismo that's been called into question. A lot of folks were mad about the ad, and they took their anger to Twitter and YouTube and blogs. Motrin-maker Johnson & Johnson end up apologizing. Lessons: assuming a breezy familiarity on an emotional subject can be dangerous; social media enables firestorms over offenses you don't even know you're committing; quick reactions to said firestorms are part of the new media culture. |
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