Know It All Ziff Davis Enterprise
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Monday, April 19, 2010 10:44 AM/EST

Behind the Times

The old joke about the New York Times is that nothing really happens until it appears in the Paper of Record.

And nothing is too basic to be explained to Times readers ("Spring, a popular season that follows Winter...")

Even by those standards, today's article on cloud computing feels a little...dated.

Cloud providers, large ones like Amazon, Microsoft, Google and AT&T, and smaller ones like Rackspace and Terremark, aim to convince other companies to give up building and managing their own data centers and to use their computer capacity instead.

The concept of renting computing power goes back decades...

I know, we do this stuff for a living, so the NYT is not always going to seem fresh to us when it covers IT, but do general business readers really need the remedial version more than two years after the publication of The Big Switch ?

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Comments (1)

msliz :

In my experience, most IT folk have no idea how little ordinary people know about the "big ideas" inside the information technology field.

Why not just assume that the New York Times has helped someone's mom, dad, grandma or grandpa understand why their daughter or son has a job title that they do not understand?

As the mother of one of my IT colleagues says to me every time she gets a chance: "What does he really do?"

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