OMG! Companies are using blogs for marketing purposes!

I understand that a general-interest publication like the Washington Post isn't supposed to be on the cutting edge of business tech. But at this point, a full five years after Scoble made news by blogging for MSFT, does anyone really need to be told (again) that "corporate bloggers are [...] talking directly to customers or giving a personal touch to a big business?"

Odd, too, to focus on Jason Calacanis, who recently quit his Mahalo blog.