All Politicking is Local: How the Obama Campaign is Using Technology to Change Elections on the Ground
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"It's the difference between open and closed source." That's how Cyrus Krohn, director of the eCampain division of the Republican National Committee, describes the approaches of the Obama and McCain campaigns. The Democratic campaign is using technology to create a very large, relatively unstructured army of local volunteers to register voters and get out the vote; the Republicans are relying on a more conventional, top-down approach. The stakes are high: the better ground game can be worth 2-3% on Election Day, says veteran strategist Joe Trippi. That means that in a close race, the field organization could make the difference. And even if the presidential election is decided by a wider margin, turnout will have a big impact on other races to be decided November 4. The GOP once had a large lead in connecting huge voter-file databases to volunteers; a crash program by the Democrats closed that gap. Now the Obama campaign is betting that its net-enabled strategy will allow it to leapfrog the vaunted Republican technology effort, and that its local cadres will make the difference at the polls. (The strategy doesn't impress everyone.) I've posted a draft of my upcoming feature on this topic. Part One, The Ground Game: Open Source vs Closed, sets up the big themes. Part Two, Local Area Networks: How the Obama Campaign Works on the Ground, looks at a group of volunteers in small-town North Carolina. Part Three: Connecting the Campaign: How the Democrats Built Their Network, looks at the plumbing and wiring behind the scenes. And Part Four, Going Mobile: Texting and Twittering in the New Ground Game, is about, well, the stuff the title says it's about. Thanks to all the smart folks who took time during a busy political season to help with this article. |

Comments (14)
I am not impressed by what I have seen of the Obama ground game as compared to the GOP.
Its unfocused and makes unexcusable gaffes.
Obama's people called a friend who just happens to own a gun store trying to get him to vote for Obama. He put the call on speaker in the store and the staff and customers had a good laugh as the Obama staff spent 20 minutes trying to say Obama was pro-Second amendment.
Another friend is from Nigeria. She got a call from the Obama team asking for her vote because Obama is black and my friend is black. Not only is my friend not a citizen, but a family member was killed my Muslim extremists during a riot a few years ago. The Obama staff member tried to argue with my friend. She was so angry after the call, she was crying. When she does get her citizneship this winter, do you think she will even consider voting Democrat now?
Posted by Austin | September 29, 2008 4:42 PM
Actually he is for the second ammendment. His stance is that we should not make it easy for gang and criminals to get ahold of weapons. As for citizens who want to purchase weapons for protection, hunting and/or just because you want one that is fine.
Living in a large metropolitan area, seeing the young gang members with weapons that over power the cops is a bit concerning. I feel there is a place for controlling who get's ahold of the weapons and then there is a place where it shouldn't be a concern.
Posted by anita | September 29, 2008 6:32 PM
I don't care how much technology he uses, the notion that Obama is a friend to gun rights is absurd. The 2nd Amendment isn't about hunting, it's about what hunts you - criminals and tyrrany.
Obama hasn't met a gun control law he didn't like. His voting record shows that. For over fourty years - two generations of Americans - and 20,000 gun laws on the books, the cumulative effect has been an increase in violent crime because the citizenry can't protect ourselves. Every state that has normalized gun laws and supported carry laws has seen their crime rate drop.
The Obama campaign is just using this as one more deception, following in the footsteps of great charlatans like John "How can I get me oneadem hintin' licenses" Kerry and Bill "it's for the children" Clinton.
One doesn't require much open or closed source technology to check his voting record on the matter of liberty.
Posted by Hammerhead | October 1, 2008 7:56 AM
Anita, what you're failing to take into account is that those gang members do not go into stores and purchase their weapons. They are not subject to the background checks that we law-abiding citizens already put up with. (Seriously, while you're standing at the counter in the store, they call the FBI to run your name, SSN, etc. before you can buy a long-gun. Add a 48-hour to two-week waiting period if you want to buy a handgun.)
Additional gun laws do nothing to stop criminals from getting their hands on a weapon. Prosecuting criminals - enforcing the laws we currently have - is the only thing that will make a difference.
Posted by Dakota | October 1, 2008 10:14 AM
I'm Barack Obama and I approve this article.
Posted by Obama | October 2, 2008 9:46 AM
Anita, I think I knew you at Berkeley. Are you still 'smoking' that stuff? Boy 'O' will sit with your gangs - no preconditions - and tell them not to shoot cops and issue slingshots to the police. Or how would you go aout it? Are you a gang member? Do you have a gun? Your bullets are steel jacket; here, use this explosive ones so innocent people don't die from collateral damage.
Get off of that stuff, you brain-dead.
Posted by Minki | October 2, 2008 11:53 AM
No one is going to overturn the 2md Amendment. What should be done is to make gun owners responsible for crimes used by their guns. If someone buys a gun and later that gun is used in a crime, the owner should bear some of that responsibility. That's only reasonable.
The more serious problem is our hemmoraging economy and the devalueing of our dollar. This is caused by the massive increase in spending on non-capital projects and sole source biddings.
Plus we have a huge liability for all the soldiers that are coming back and will need medical care for the rest of their lives. And woe help us if we don't provide the needed medical care.
Posted by HiTechChiGuy | October 2, 2008 1:34 PM
Four Obama banner adverts popping up as banner ads in one of my email accounts in less than 6 hours. Perhaps they believe in repitition.
Posted by craig kensek | October 2, 2008 4:50 PM
obama is a socialist... controlling tech and media and all the tools that support these is no surprise to me and shouldn't be to anyone here.
1984
Posted by 1984 | October 6, 2008 7:33 AM
No need to attack Anita, she is telling the facts whether you like it or nor. What I see tonight’s debate McCain should not be elected for President of United state. When you start calling you opponent “that one” shows no respect at all. Obama has class, knowledge and skill to be the next President of United State. No presidential candidate ever rise as much money from average American, connects people, and use technology to do so then Senator Barack Obama. If the only thing that you appose is the color of his skin, then you have not grow-up since high school. This is 21the century, the color of your skin should no longer matter, the leadership you poses and the knowledge you earn should matter. Wake up losers and the smell the coffee. The Gun laws is no longer the matter, it is the economy stupid.
Posted by Asadh | October 8, 2008 3:46 AM
Asadh, based in your lack of knowledge of the English language, the 'fog' index you display is in the same category of 'O' boy's. This guy has nothing to give and has not done anything to be proud of. Wake up! Unless you want to be taxed to the gills and depend on the hand-outs of government. If you want to live the 'American' dream, work for it.
Posted by Minki | October 9, 2008 12:25 PM
Wow Ed!!!
Auditioning for a position with Newsweek, the NY Times or Democratic National Committee (all three are interchangeable)?
Posted by Willie | October 11, 2008 4:43 PM
I'd be interested in any specific, factual or tonal critiques you might offer, Willie.
I reported the story, and this is what I found.
As you no doubt noticed, major sources for the article are RNC and GOP folks. If I'd discovered that the McCain campaign had the more interesting tech strategy, that's what you would have read.
Posted by Ed Cone | October 13, 2008 10:44 AM
Nothing like bragging up Obama anywhere you can. I have to agree with some of the other people that have commented. Technology doesn't do you any good if your supporters lack common sense. As shown by others on this thread.
Posted by Obama Lies | October 21, 2008 11:45 AM