Will thumb for food, or, rd ths mk $$
Communicating with teenagers is notoriously difficult, but it's even harder if you are using the wrong technology.
Recently I needed to schedule an event with a high-school senior. Knowing that my own teenage son checks his email about as often as he cleans up his room, I decided to reach his friend via Facebook.
He got my note -- but he responded via text message.
Fortunately, I started texting a while back -- again, to keep up with my own offspring -- but I know that a lot of my middle-aged peers don't do it.
My young friend, though, lives in a world where texting is a given. It never occurred to him not to switch media without telling me, or to ask if texting was a useful mode of communication.
Text, IM, mobile phones, and social nets -- and an effortless movement among them -- are the way young people speak to each other.
I bring you this dispatch from fogeydom because I wonder how many companies recognize that Kids Today TM are using technology in ways adults who think themselves tech-savvy barely understand.
The proximate cause of my musing: news that pizza-chain Papa John's International will soon allows customers to order via text message. Customers pre-set a short list of favorite orders, along with delivery and payment details. After they, ordering is as easy as thumb in "FAV1" (or "FAV2," etc.)
Bonus: Papa John's gets marketing opportunities on all those cell phones, too.
Other big pizza chains allow customers to order via website, and Domino's has a mobile-order application.
Texting, though, seems to be the way kids speak now -- at least until the next big thing comes along.