Warming to the iPad


by Tony Kontzer

Several months ago, I went out on a limb in predicting that Apple's iPad was a tweener device that didn't fill enough of a need to be an instrument of change. While I'm not prepared to give up on that early prognostication, there are increasing signs that I may have underestimated the iPad's potential impact.

Sure, there are the 2 million iPads that sold in the first two months the device was available--far more than I'd have anticipated in such a short time, especially given the prevailing economic winds at the time of its launch. But I'm talking about something much deeper than sales, something more akin to a perception that the iPad is a game changer in the business world.

For instance, there's this very interesting report the San Francisco Chronicle ran last week, detailing how magazines like Wired and National Geographic see the iPad not merely as a new channel, but rather as an industry savior. The story makes references to the iPad injecting hope into magazines that are reinventing themselves around the iPad experience. When an entire industry sounds as it if it's preparing to conform itself to a new device, it becomes pretty hard not to take that device very seriously.

Then there's the little matter of the video game industry, which may be in the early stages of doing the exact same thing. Consider the recent comments of Capcom President Haruhiro Tsujimoto, who called Apple devices, "the biggest source of concern in our packaged-software business." Yes, the iPhone's a huge part of that, but make no mistake: the iPad is the emerging killer video game platform, and Tsujimoto knows that. Think about it--basically overnight, the iPad has established itself as a gaming platform that game-makers ignore at their risk.

Despite such evidence of the iPad's potential staying power mounting, I'm not ready to declare myself wrong, as some writers have. But that time could come soon enough.


2 Comments for "Warming to the iPad"

  • Contre August 26, 2013 8:27 pm

    Excellent material! Good to find someone who knows what they are about and can produce an excellent blog for us, the reader. Looking forward to your next posting.

  • Roger G June 16, 2010 9:58 am

    I am not a gadget guy. I don't have an iPod/MP3, GPS, Amazon/Sony readers, etc. I do have a smart phone - not an iPhone (yet). I don't do Facebook, Twitter, etc. I am a programmer/developer on the windows platform so I am around PCs all the time. Having said that, the iPad interests me quite a bit. It's about convenience. I don't really like reading newspaper/magazines online. It's mostly about logistics. I do that in my off time and don't want to sit at the computer. And I don't want to lug my laptop around, set it on my lap with the heat, and use the mouse pad. With the iPad I could sit on the front porch and easily read articles, do some research on the internet, etc. I read a lot of magazines, some free, some paid subscriptions - and like the convenience of carrying it around to where it is I sit down to do my reading (and smoke a cigar at the same time). The iPad would let me do the same thing for the most part. So I can imagine how this could be a big boost for the magazine publishers. I could subscribe to more pubs and probably for less money since the print/delivery goes away. Right now my budget won't quite allow a purchase, but within a year I could see myself with this "gadget".

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