Twitter not ready for prime time?


Try it, you'll like it, kool-aid drinkers like me urge CIOs about the Web 2.0 experience. The idea is that once you see how these things really work, you'll start using them in your companies.

I think this is a good thing.

But not every application is ready for mission-critical work, as recent outages and personnel turmoil at the popular Twitter micro-blogging service show.

Clay Shirky, a big advocate of social media in the enterprise, says lightweight 2.0 tools shouldn't be judged by the same checklists CIOs have used for more traditional software. But he also says, "These tools don't get socially interesting until they get technologically boring."

Twitter hasn't gotten boring enough to depend on for stuff that really needs to get done.

We asked not long ago if Twitter is "the next small thing" for businesses. The verdict today: not yet.

(The rest of my interview with Shirky will be up quite soon.)


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