The iPhone and the enterprise


The last thing I want in my life is another electronic device, and the last thing I need is to spend more time online.

And still those iPhone ads have me drooling. The Anywhere Internet is on its way.

But even before these touch-screen objects of desire hit the market, people are clamoring for more. They want the freedom to create applications for the devices -- yet Apple is opening that door just a crack, allowing only development for its Safari web browser.

The gadget-blog Gizmodo called Apple's decision "heartbreaking." Wired said, "It was a letdown to rival the final episode of The Sopranos" (which I thought was brilliant, but there you go). John Gruber wrote, "No doubt there are going to be some terrific web apps targeting iPhone. But there are a ton of great ideas for iPhone software that can't be done as web apps." And Dave Winer said ignoring independent developers is "a total shame and utter waste."

The inabilty get beneath the hood of the iPhone -- along with its high price-point, the required iTunes account, and an exclusive carrier relationship with AT&T -- seems likely to limit prospects for wholesale adoption by enterprise users.

But we are coming ever closer to the truly ubiquitous web, and the implications for business will be enormous -- in terms of marketing, selling, and running the whole show.

Of course, I'm not a software developer or a CIO...and Father's Day is just around the corner.

Too bad my kids don't have $600.


4 Comments for "The iPhone and the enterprise"

  • keith July 31, 2013 10:02 am

    great article

  • DRags July 24, 2007 4:40 pm

    I agree that Apple has a strong legacy. Everyone knows the mantra "Keep it simple stupid". Question is who really follows it. Apple of course! Can anyone outperform them in the future? Sure as long as they focus on the design and UI.

  • AnthonyP July 05, 2007 1:23 pm

    beth: It's not the marketing. Yes, that's a big part of it, but the key is what their advertising is focusing on: It's the user experience. Apple didn't just make another mp3 player, they made one that's easy and fun to use. The iPhone isn't just another phone. You could compare a list of raw features, and as you pointed out, it stacks up similarly to other phones. However, the difference is in the interface, and how the user interacts with the phone. That's one of the main things that separates Apple's products from their competition. As you said - Apple simplifies the experience.

  • beth July 04, 2007 11:50 pm

    What I don't get is how Apple can take a product that was technically already on the market (Nokia N95) and create such a "want" for a similar product simply based on their advertising techniques. They did the same with I-pods too. Mp3 players are cheap and common, but everyone wants the I-pod version. It's akin to Nike's ability to sell their shoes back in the 90's. I think it's more of America's appetite for technology then innovation though. What apple does is simplify it, and explain it so the average non-technically user can use it. When competitors figure that out, Apple will lose it's market share.

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