The iPhone and the enterprise
The last thing I want in my life is another electronic device, and the last thing I need is to spend more time online.
And still those iPhone ads have me drooling. The Anywhere Internet is on its way.
But even before these touch-screen objects of desire hit the market, people are clamoring for more. They want the freedom to create applications for the devices -- yet Apple is opening that door just a crack, allowing only development for its Safari web browser.
The gadget-blog Gizmodo called Apple's decision "heartbreaking." Wired said, "It was a letdown to rival the final episode of The Sopranos" (which I thought was brilliant, but there you go). John Gruber wrote, "No doubt there are going to be some terrific web apps targeting iPhone. But there are a ton of great ideas for iPhone software that can't be done as web apps." And Dave Winer said ignoring independent developers is "a total shame and utter waste."
The inabilty get beneath the hood of the iPhone -- along with its high price-point, the required iTunes account, and an exclusive carrier relationship with AT&T -- seems likely to limit prospects for wholesale adoption by enterprise users.
But we are coming ever closer to the truly ubiquitous web, and the implications for business will be enormous -- in terms of marketing, selling, and running the whole show.
Of course, I'm not a software developer or a CIO...and Father's Day is just around the corner.
Too bad my kids don't have $600.