The internet campaign


Here's my article on the state of net campaigning. Here's a sidebar about web video and social networks.

Some of the stuff about the differences in strategy between GOP and Democrats will be familiar to people who follow this stuff closely.

I think the newsiest part concerns the ongoing quest to link campaign HQ with field ops. As Zack Exley says in the article, "It's still an open question whether any campaign will run a truly well-organized Internet campaign on Feb. 5."

Mike Turk compares this year's campaigns to the last Bush-Cheney effort, which was highly integrated (if lacking in the social nets that many campaigns are now pursuing: "I don't know if any of the presidential candidates this year will build something comparable to what we had in '04 by February. Next November is more likely."


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