State of the Blogosphere


Technorati releases its State of the Blogosphere report.

A couple of interesting points, beyond the now-accepted OMG That's a Lot of bloggerz! angle:

Brands Permeate the Blogopshere

Whether or not a brand has launched a social media strategy, more likely than not, it's already present in the Blogosphere. Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).

Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.

Companies are already reaching out to bloggers. One-third of bloggers have been approached to be brand advocates.

And this:

About half of bloggers are professional bloggers -- blogging is not necessarily their full-time job, but they blog about their industry or profession in an unofficial capacity. 12% of bloggers blog in an official capacity for their company.

Of course, these groups are not mutually exclusive. More than half of professional and corporate bloggers are also personal bloggers. This could be on a separate blog, or they may blog about personal interests within their professional blog.


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