Obama's Spending Policy
How the most web-savvy campaign to date spends its online ad money: mostly on Google.
"Like countless commercial advertisers, the Obama camp has gravitated towards performance-based ad buys, and not only on Google. The other top recipients of his campaign's online ad dollars specialize in cost-per-action ads as well. In addition to Yahoo search ads, payments to performance ad networks including Specific Media, Pulse360, Microsoft-owned DrivePM and AOL-owned Quigo also showed up in FEC filings reflecting spending between January and April."