If Toyota Made Software


Software designers could learn a thing or two from this tiny new Toyota (video below).

Simplicity, efficiency, safety, but not a lot of bells and whistles.

But simple things are not always easy to engineer:

In developing the iQ, Toyota says it had to rethink the way it designs small cars to make them roomier. To squeeze in four seats, it flattened the fuel tank and placed it below the floor, made the seats thinner, reduced the size of the air-conditioning system and adjusted the shape of the dashboard to allow more leg room for the front-seat passenger. Engineers also eliminated the jack and spare tire to free up extra room for storage.

Kind of like the famous quote attribute to Mark Twain about not having time to write a short letter and so writing a long one.

Google gets it. I wish more companies did.