Lale August 27, 2013 6:50 am

I think the previous anon msesid the point. Your thought of IT "alignment" may not coincide with the article definition (as mine didn't). The notion of alignment in the article leads to the kingdom building you mention as evidenced in this quote from the article: "CIOs used to measure their personal value by budget or headcount and their team's value by delivering on time and on budget." These metrics lead to CIOs building their kingdom without the biz understanding the value.I don't think the goal is to stand apart, it's to engage instead of simply aligning (standing parallel). To be seen as integral to the business like any other department-operations, HR, etc.- and in fact MORE integral.