IT Strategy

Sunday, January 26, 2014 15:20 PM

Are You Staffing for Failure?

For CIOs, attaining the right balance of staffing, technology and processes is the difference between racing ahead and inhaling the digital exhaust of smarter and more efficient competitors.

Tuesday, January 21, 2014 00:01 AM

Ask Your Customer!

Instead trying to better understand online behavior through cookies, beacons and clicks, organizations should ask customers directly about their online preferences.

Monday, January 06, 2014 05:55 AM

Four Trends to Impact BI and Analytics

A new Gartner report highlights four trends will transform the future of business intelligence and analytics over the next several years.

Monday, December 23, 2013 00:01 AM

Six Tech Trends That Will Shape IT in 2014

Personal clouds, the Internet of things and social collaboration are among the tech trends that will significantly impact the enterprise in 2014. Are you ready?

Monday, December 16, 2013 00:01 AM

How to Lose Your Customers

When it comes to providing customer service, CIOs need to take a consumer-centric view, get rid of the Byzantine rules, and put humans in charge when a glitch occurs.

Sunday, December 01, 2013 10:25 AM

Taking Analytics to the C-Level

To ensure the success of big data and advanced-analytics initiatives, organizations may need to add new roles, such as a chief data officer and a chief analytics officer.

Thursday, November 21, 2013 13:21 PM

Replace Your Mobile Paper With a Tablet

When you see employees using paper forms, such as invoices, work orders and customer surveys, examine how the data process can be digitized via a tablet or other computing device.

Monday, November 11, 2013 00:01 AM

Building a Bridge to the CMO

CIOs need to recognize the elevated role of the CMO and marketing technology, and both sets of executives must find ways to work together more effectively.

Sunday, October 20, 2013 14:05 PM

Embrace Digital Transformation

CIOs must formulate a focused strategy that reinvents IT and the business. For many companies, constant digital transformation is now the foundation of business.

Monday, September 23, 2013 00:01 AM

Educate the Board!

Directors want to learn about IT issues and incorporate them into their decision-making, but many of them don’t understand IT or related business opportunities.

Tuesday, September 17, 2013 15:05 PM

Why Co-Bragging With Your CMO Is a Smart Idea

Co-bragging involves teaming up with a friend or colleague at work who will praise your skills and achievements—and you return the favor in kind.

Monday, September 09, 2013 00:01 AM

Ignore Customers at Your Own Risk

Seventy-one percent of companies systematically ignore publicly viewable tweets and posts about their products and services. Is your company one of them?

Monday, September 02, 2013 00:01 AM

The Burden of Obsolete Technology

For the enterprise, data and format obsolescence translates into higher costs—or an inability to access and profit from data collected over the years.

Monday, August 19, 2013 00:01 AM

The Importance of a Seamless Consumer Experience

Businesses that create a seamless browsing, buying and service experience across channels and devices will be best equipped for the challenges of the digital age.

Monday, August 12, 2013 00:01 AM

Cashing in on the Customer Experience

Technology deployments should be less about automating processes for the sake of efficiency and more about solving customers’ real-world problems.

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