Why the Preceding Blog Post is Wrong About Twitter


Tony Kontzer posts an entertaining and insightful rant about Twitter.

The micromessaging service is overexposed, and people do use it for all kinds of silly things.

But the Twitter backlash is very similar to the backlash against blogging when that medium was new a few years ago, right down to the critiques of trivial posts and the silly-sounding name.

Guess what: blogs turned out to be kind of important, in and of themselves and as a step into the new world of publishing that we're still figuring out.

Facebook and social networking once seemed like dopey kid stuff. Now, not.

Twitter is another step on that journey. The messaging aspect -- status culture -- is powerful, and the market intelligence aspect is, too.

So roll your eyes at the silly stuff, of which there is plenty.

But don't lose sight of the importance of Twitter (and similar services) to business.


2 Comments for "Why the Preceding Blog Post is Wrong About Twitter"

  • Scott McNulty May 29, 2009 3:28 pm

    Yes. What Marc said. Do tell. The only value I've found in twitter is taken up somewhere else by some other technology that already can do the job better. I have no reason to recommend to any of my clients the use of twitter. It is, at least at this point, a time sink. We've seen lots of technology fads come along and the majority of them are only fads. Only a few stick around. Facebook, Twitter, and similar social networking sites may be part of our lives from now on. Or they may go the way of the Hula Hoop, being an item only children use. We just can't know yet. And I think the jury is still out on the value of blogs. Even you must agree or else why would you say "blogs turned out to be kind of important". How could we not construe that as damning with faint praise? All of this adds up to one simple lesson. A truly agile executive can and should criticize a ludicrous new technology up until it starts to add value- then jump on that technology without missing a beat. Like someone crossing a frozen river if the ice shifts you have to change your plan. That isn't hypocrisy. It is flexibility.

  • Marc Thibault May 21, 2009 9:30 am


    Don't leave us hanging here.

    What is the importance of Twitter to business?

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