Twitter is a CIO-level Concern
"Businesses are seeing real ROI" with Twitter, writes Scoble.
Then he has this dialogue with himself:
"But, Scoble, businesses are mostly spamming their customers on Twitter," I can also hear you saying. That might be true, but enough businesses are figuring the right way to get customers in the door that word will get around about what works.
Much of the post is devoted to inside baseball for Silicon Valley types, but CIOs should pay attention to the parts excerpted above. It doesn't matter if Twitter wins the vendor wars, or some other service or combination of services comes to define the market. Micromessaging and the communities built around it and the intelligence derived from those communities are now established realities.
That means that people at your company are going to use the services, whether you're ready for them to do so or not. It's happened so many times now (with everything from PCs to social nets) that the trajectory of adoption is a given.
So you need to be ready, to explain it up and down the org chart, and support it, and secure it.