The First Internet Campaign


"For many viewers, the 2008 election has become a kind of hybrid in which the dividing line between online and off, broadcast and cable, pop culture and civic culture, has been all but obliterated." Interesting article here.

The crux of the matter, it seems to me, is that everything gets engulfed by the internet. For example, I watch a lot of TV programming and read a lot of print media material online. One of the most moving radio ads I've heard this year was a spot by bluegrass legend Ralph Stanley, which I found on the web.

As the NYT article says: "We should be careful of these zero-sum games where the new media drives out the old," said Andrew Heyward, a former president of CBS News who consults for the Monitor Group. "I think what we see is growing sophistication about making the channels work together effectively."

A talking head said recently on TV that the most powerful news organization in the world right now is MyBarackObama.com. That may be true, at least in some non-traditional, air war vs ground war ways.

The "first internet campaign" -- a label applied to every election since 2000 -- has finally happened. It was a mistake to look for a single, Nixon vs Kennedy moment to mark its arrival. That's not the nature of the medium. Instead, the entire mediaverse has been subsumed into the network of networks.