Braka August 27, 2013 6:08 am

Yes, Google used to place a lot more value on .edu and .gov backlinks for secrah engine rankings because only educational institutions and the government could own those types of domains. However, Google's algorithm is continually being improved and updated as SEOs are becoming craftier in how they exploit these opportunities. I mean, trying to get links doesn't mean you are the devil, but you have to work very hard to provide real value in order to earn a link of such distinguished quality. In other words, your first priority should be to provide value to your audience whether you are going to get a link or not. If you are lucky, the webmaster will link back to your content. If not, you are still establishing yourself or your company as an authority on that subject matter, and Google's algorithm can pick up your person's name or company name whether you have an active/clickable hyperlink or not. That is why it is very important to stand behind what you offer with your real name not hide behind some pseudonym.Google has recently introduced the new Authorship program in GooglePlus. This allows you to link your GooglePlus profile to any content you publish. This means you will get a neat little profile picture next to your website (if you set it up properly). Google sees you stand behind your content and thus will help with rank, but also, real people see that you stand behind your content when they see your picture, and you will have a higher click-through rate when in the SERPs (even when you don't rank in the top 3).