J&J's Social Media Headache
But who cares what I think? It's not my momchismo that's been called into question. A lot of folks were mad about the ad, and they took their anger to Twitter and YouTube and blogs. Motrin-maker Johnson & Johnson end up apologizing.
Lessons: assuming a breezy familiarity on an emotional subject can be dangerous; social media enables firestorms over offenses you don't even know you're committing; quick reactions to said firestorms are part of the new media culture.