Here Comes Everybody


Clay Shirky discusses his book, Here Comes Everybody: The Power of Organizing Without Organizations.

Earlier, Shirky wrote:

Businesses need to know that the old simplicities of dealing with their customers are disappearing, because customers are now able to coordinate their actions in groups. The old model of engaging with your customers involved two modes -- en masse and personal. Messages were sent out over mass media, in hopes of affecting the behavior of individuals.

Now, thanks to social media, customers are part of active groups, groups that form and dissolve quickly in response to people's interests or needs -- most messages in this media flow within social groups, rather than from businesses to individuals.


6 Comments for "Here Comes Everybody"

  • Johnb961 August 05, 2014 6:50 am

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  • Johnd916 May 01, 2014 10:43 pm

    You really make it seem so easy with your presentation, but I find this topic to be really something which I think I would never understand. It seems too complicated and extremely broad for me. I'm looking forward for your next post, I'll try to get the hang of it!

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