Don't Let Android Go Zune
People like iPhones because they look great and feel great and allow mobile access to the net.
It's about the package and the contents -- but the contents that count are the internet, not the operating system.
Android phones may indeed "drive the mass market adoption of full-featured 'smartphones' and applications," as the linked VB article says. To do that, though, they will have to have some killer apps, not just an open OS.
Do they need to be as cool as the iPhone? Probably not. The net is cool enough on its own. But Google's partners need to be careful how they position their new devices, or else they'll end up looking like the mobile-phone equivalent of Zune.