Mark Palony September 15, 2009 9:53 am

I completely agree with your post and would like to add another layer. Too many IT professionals still view their roles as tactical rather than strategic. They fail to consider how deploying social media technologies can help a company achieve strategic goals such as increased customer satisfaction and improved communications. Every advance in technology is accompanied by security concerns and the explosion of social networking/media is no exception, but the benefits of using the technology are enormous and security concerns cannot be allowed to derail the train.