Paul Calento November 30, 2011 8:18 am

The challenge with the CIO - CMO partnership is low-hanging fruit. The entry-point could be patterns within Big Data. But due to the amount of time it takes to implement a BD program, this may need to be first driven by a CIO in the context of an existing budget item ... with the CMO brought in as a partner as patterns develop. --Paul Calento (