msliz May 19, 2010 10:10 am

In my experience, most IT folk have no idea how little ordinary people know about the "big ideas" inside the information technology field. Why not just assume that the New York Times has helped someone's mom, dad, grandma or grandpa understand why their daughter or son has a job title that they do not understand? As the mother of one of my IT colleagues says to me every time she gets a chance: "What does he really do?"