Crystal Ball from CIOs: Bet on Green IT


Ed Cone and I have been charting the credibility wave of Green IT for quite a while now, and I think we both agree that things are looking up.

In September 2007, we found that businesses were going green to save on infrastructure costs, not save the planet. The environmental benefits were really just gravy. And that's OK; as we said, "After all, doing good while doing well is a worthy goal for any company."

In our August 2008 research study, IT execs said they opted for green technologies to help the economy. A close second reason? Cost savings. Of course.

And a month later, further indication that green IT was truly on the rise.

Now, to the future. An interesting tidbit from our upcoming Future of IT survey: when asked which technological developments will have the biggest impact in the next five to 10 years, IT execs overwhelmingly pointed to green IT. And the total (47 percent) spiked dramatically from 2007 (32 percent).

So I guess it's safe to say that green IT has arrived. I still think the primary motivator is cost savings. I'm not being critical--it's perfectly fine for businesses to make money--but I just wish more were willing to call it like it is.

We'll have more from the Future of IT study in the coming weeks, so stay tuned. For more on green IT trends, check out our friend Eric Chabrow's new blog.

And while I have you, tell us what your company's motivation is for pursuing green initiatives. Or, if they're not going after green technologies, tell us why not.


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