Green IT: Cost Trumps Environment
But green looks poised for a comeback. And businesses are shifting their priorities--dramatically. When we looked at green IT in late 2007, respondents told us their top motivation was the environment. But a new study by BT finds that cost control rules when it comes to eco-friendly IT. According to the report, 81 percent of respondents named lowering costs as their top driver, versus 47 percent citing environmental concerns. As our Ed Cone wrote a long, long time ago, there's nothing wrong with businesses doing well for themselves while doing good for the planet. But what does it all mean for CIOs? As I noted last time, one expert sees CFOs--not CEOs on corporate boards--now driving green initiatives. While green might not be on top of the priority ladder, CIOs can make a big splash in their businesses by partnering with their CFOs to make effective cost-cutting decisions. CIOs, what do you expect to be doing to be greener in 2010? More helpful reading: Are Your Green Priorities Right? |
