Instead trying to better understand online behavior through cookies, beacons and clicks, organizations should ask customers directly about their online preferences.
To avoid security breaches like the Target debacle, CIOs must do a better job of protecting enterprise data and embrace a best-practices approach to security.
Personal clouds, the Internet of things and social collaboration are among the tech trends that will significantly impact the enterprise in 2014. Are you ready?
To ensure the success of big data and advanced-analytics initiatives, organizations may need to add new roles, such as a chief data officer and a chief analytics officer.
CIOs must formulate a focused strategy that reinvents IT and the business. For many companies, constant digital transformation is now the foundation of business.
To be an effective CIO, you need to own these five qualities, which involve improving your communication skills, being a business advocate and promoting companywide collaboration.
Seventy-one percent of companies systematically ignore publicly viewable tweets and posts about their products and services. Is your company one of them?
Businesses that create a seamless browsing, buying and service experience across channels and devices will be best equipped for the challenges of the digital age.
Every CIO needs to create a simple, direct and powerful slogan that will unite their IT department as a team and inspire everyone to perform to the best of their ability.
For CIOs, today’s fast-changing and increasingly complex enterprise requires a different type of thinking, but also an entirely different approach to IT staffing.